Branding and marketing planning are crucial for the success of any business. The 2023 trade show season is just around the corner and it’s time to start planning how you can effectively brand and market your business in the coming year.
Here are some helpful tips from the experts at Eagle Print Dynamics on how to set up your year for success.
- Start with a clear branding strategy
Review and update your brand objectives through the lens of the previous year or two. If most of them have been achieved, consider setting new, more expansive goals. If they fell short, what adjustments can you make to get back on track? Does your value proposition need updated? Have you introduced new products or services? Has your target audience changed and how can you best reach and engage them?
- Choose your marketing channels and events carefully
Some impactful things to consider include: which channels have worked best for you and what are some new opportunities as your brand—and the market—evolve? Where and how do your competitors advertise? How can you differentiate your brand from theirs to attract potential customers? It is also important to set key metrics to determine how you will measure performance toward the goals you’ve set.
- Schedule trade shows and expos well in advance
Trade shows and expos are an effective way to showcase products or services to your target audience. However, exhibiting can also be expensive and time-consuming. We recommend scheduling your trade show appearances at least 5-6 months in advance to make the most of your investment. This allows you to secure a good location for your booth and plenty of time to plan for preparing any materials or demos you might need.
- Research trade shows and expos ahead of time
Begin by identifying the trade shows that are relevant to your business. Do research online, talk to your industry colleagues, and find out where your competitors exhibit. What’s more, event organizers often create show themes to inspire exhibitors for their booth designs. While it is optional, following the show theme can be a fun and creative way to get attention and connect with customers. We have assisted many clients to take advantage of expo themes by coordinating booth décor, promo items, and apparel for their sales teams. Give us a call!
- Redesign your booth materials
If you participate in trade shows or expos regularly, it’s a good idea to refresh your booth materials from time to time. This can help keep your brand looking fresh and modern and can also help you stand out from the competition. Consider redesigning your banner, brochures, and other promotional materials to give them a fresh, new look as well. Eagle’s creative team is always available to help you brainstorm new components, graphics, collateral, and more.
- Order promotional products in advance
Promotional products including branded pens, t-shirts, drinkware, tote bags, and apparel are a great way to get your brand in front of potential customers. However, it can take several weeks or even months to order and receive your order, especially as shipping and supply chain delays have continued to cause problems. To ensure that you have enough swag on hand for upcoming events or campaigns, it’s a good idea to start ordering them 4-5 months in advance.
- Make sure your branding is consistent
Consistency is key when it comes to branding. Make sure that all your marketing elements, from your website to your business cards to your trade show booth and handouts, have a cohesive look and feel. This can help establish your brand identity and make it easier for customers to recognize and remember your business.
Effective branding and marketing planning in 2023 involves a combination of reviewing and setting goals, strategic planning, advanced research, and creative implementation. Reach out to our team of professionals to support you in building a strong brand so you can reach more customers in the coming year. Contact us online or call 714-978-2200 to schedule a consultation.
